LEONAH YOSALINA
Growth Marketing. Brand Strategy. User Experience.
Los Angeles, CAOpen to projects
I Work
Strategy & Growth
Loyalty, lifecycle and social strategies that moved the numbers.
Paradise Bowls
Growing first-party online revenue 61% with a new loyalty and ordering ecosystem.
Dr. U Hair and Skin Clinic
Turning a doctor's personal brand into a demand engine for his clinics.
Parlon
Built an in-house creator program that grew a beauty booking platform's audience by 20K followers.
Branding & Visual Identity
Identities and packaging that give brands a point of view.
Happi Lab
Brand identity, packaging and website for a wellness CPG brand.
Serene Skin
Brand identity for a medical and cosmetic dermatology clinic.
Better Beauty
Brand identity for a beauty and wellness retailer.
Digital Experiences
UX and product design, from research to final screens.
Maya Business Missions
Turning an ignored rewards feature into a gamified experience.
BikeBud
Designing a safer, smarter and more rewarding way to commute by bike in Los Angeles.
Kayu Beauty
Redesigning a beauty brand's website to put the product, and its customers, at the center.
II About
“Marketing is just UX before the product is sold.”
Marketing professional with 5+ years leading go-to-market (GTM) strategy, brand building and growth, with a UX design certification from Springboard. I love art, tech and design, and I believe the best marketing is designed around people and proven with data.
I think of my work as breathing life into brands — making them intuitive, impactful, and a little more human.
Education
BS Management Information Systems, specialization Enterprise Systems, Ateneo de Manila University.
UI/UX Design Certification, Springboard
Work history
- 01
Paradise Bowls · Marketing Manager (Head of Marketing)
2025–2026
- 02
Dr. U Hair and Skin Clinic · Digital Marketing Specialist
2024–2025
- 03
Parlon · Brand & Community Manager
2022–2024
- 04
Happi Lab · Social Media & E-commerce Manager
2021–2022
- 05
Good Karma Bakery · Co-founder
2020–2023
Performance & Paid Media
- Meta Ads
- Google Ads
- SEM/SEO
- GEO/AEO (AI Search Optimization)
- Geo-fencing
- A/B Testing
Lifecycle & CRM
- 360° / Lifecycle Marketing
- Email and SMS Marketing
- Loyalty Programs and App Growth
- Segmentation and Automation
- Salesforce and CRM Administration
Marketing Strategy
- Integrated Campaign Management
- Go-to-Market and Product Launches
- Social Media Strategy
- Influencer & Creator Programs
- Affiliate Marketing
- Experiential Marketing
Creative & Platforms
- Creative Direction
- Copywriting
- Graphic Design
- Video Editing
- Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere)
- Canva
- Figma
- Website Merchandising
- Shopify, Wix, Squarespace
- HTML/CSS, Python
Data & Reporting
- KPI Reporting and Attribution
- Data Management
- Data Analytics
- Slack, Jira, Microsoft Teams
Events
- Event Planning
- Brand Partnerships
- Community Activation